If you're curious about Macy's brand typography, you're at the right place. Macy's, a renowned American department store chain, has a distinct and recognizable font that's an essential part of its branding.
Macy's signature font is Univers 57, a part of the Univers font family designed by Adrian Frutiger. Univers 57 is a sans-serif font, clean and modern, reflecting the retailer's contemporary image.
Macy's Store Signage Font
The Univers 57 font is predominantly used in Macy's store signage and exterior branding. It's easy to read and visible even from a distance, making it an excellent choice for large-scale signage.
Univers 57's high x-height makes letters more legible at smaller sizes. This feature is particularly useful in compact signage, making it a practical choice for Macy's diverse signage needs.
Univers 57 Font Variations
Univers 57 comes in various weights and styles, which Macy's uses to create visual hierarchy and emphasis. The retailer frequently uses bolder weights for headings and subheadings, while lighter weights are reserved for body text.
Univers 57's italic styles also add variety and emphasize specific elements, such as promotions or calls-to-action, in Macy's branding and signage.
Univers 57 in Macy's Logotype
Univers 57 is the backbone of Macy's logotype. The retailer uses the font in all caps, with a customized 'M' to start the logotype, followed by 'ACY'S' in Univers 57.
Macy's 'star' icon, a hallmark of the brand, is often integrated into the logotype, lending it a unique and recognizable identity.
Macy's Digital Fonts
While Univers 57 is predominantly used in Macy's physical stores and branding, the retailer employs different fonts for its digital platforms to ensure readability and consistency.
For its website and digital marketing materials, Macy's primarily uses Adelle Sans, another clean, modern sans-serif font by Type Together.
Adelle Sans in Macy's Digital Platforms
Adelle Sans is used for both headings and body text on Macy's website. Its large x-height and open letterforms enhance readability, especially on screens.
Macy's uses Adelle Sans in a range of weights, from thin to black, to create contrast and visual interest in its digital content.
Montserrat in Macy's Design System
Recently, Macy's has started incorporating the font Montserrat into its design system. Designed by Julieta Ulanovsky, Montserrat is a highly readable and versatile font.
Macy's uses Montserrat for button and call-to-action text, its polite and friendly character making it an excellent choice for engaging user interactions.
Understanding Macy's font choices offers valuable insights into the retailer's branding. By combining Univers 57's established classiness with more contemporary fonts like Adelle Sans and Montserrat, Macy's successfully balances tradition and innovation.