The Tigres football team has been a symbol of passion and success in the Mexican soccer scene, and their new logo is a testament to their commitment to moving forward while staying true to their roots.
Launched ahead of the 2021 Liga MX season, the new Tigres logo is not just a rebrand but a statement of continuity and evolution, capturing the essence of the team's history, culture, and triumphs.
Design Evolution: From Past to Present
Tigres' original logo, featuring a fierce tiger head, has undergone several transformations over the years, each iteration reflecting the team's growth and identity.
However, the most recent change is more than just a visual update; it's a deliberate effort to modernize the club's image while preserving its heritage.
The Tiger Head: A Powerful Symbol Endures
The new logo retains the iconic tiger head, a nod to the team's nickname and a powerful symbol that has become a staple in Mexican soccer.
Yet, the tiger's depiction is now more dynamic and aggressive, reflecting the club's determination and hunger for success on and off the field.
The Colors: A Bold Reinvention
Tigres' new logo introduces a striking color scheme, a departure from the traditional blue and yellow. The switch to a vibrant yellow and black palette is a bold move that gives the team a fresh, modern identity.
The new colors aren't just about aesthetics; they signify Tigres' relentless spirit, strength, and power. They're a promise to fans and opponents alike: we're here to stay, and we're not backing down.
more than a Logo: Building a Vision
The rebrand extends beyond the new logo, with Tigres introducing a comprehensive visual identity that includes a new crest, typography, and overall design language.
This holistic approach is a clear signal that Tigres is not just tinkering with their image; they're crafting a new vision for their future.
A New Crest: Honoring Tradition and Charting the Future
The new crest, featuring six stripes and the club's founding year, celebrates Tigres' history while communicating their ambition for the future.
The stripes represent the team's six Liga MX titles, as well as their never-ending pursuit of victory. The crest serves as a reminder of their past glories and an inspiration for what's yet to come.
Engaging Fans through Community and Culture
Tigres' rebrand is not just about a new look; it's about engaging fans and building a stronger community around the team.
With a new tagline, "United by Passion," Tigres are emphasizing their connection to their fans and the culture of soccer. They're inviting everyone to be a part of their journey, to share in their passion for the game, and to help write the next chapter of their story.
As Tigres begin a new chapter with their bold new identity, they're sending a message to the world: expect big things from us. Here's to another era of success, community, and Unity by Passion. ¡Vamos Tigres!