Smokepurpp's "Deadstar" album, released in 2017, continues to make waves in the rap scene, and its standout track, "Zip," remains a fan favorite. The Florida-born rapper, known for his cloud rap and mumble rap styles, delivers a raw, energetic performance that has captivated listeners worldwide.
The album's success is a testament to Smokepurpp's unique sound, blending elements of trap, lo-fi hip hop, and cloud rap to create a sonic landscape that resonates with a diverse audience. In this article, we'll delve into the making of "Deadstar," explore the track "Zip," and discuss its impact on the music industry.
The Making of "Deadstar"
Produced by Lex Luger, with additional production by Cardo and Don Cannon, "Deadstar" showcases Smokepurpp's growth as an artist. The album was recorded in various studios across the United States, with Smokepurpp working tirelessly to refine his sound and deliver a cohesive body of work.
The record features collaborations with prominent artists such as Lil Pump, Ski Mask The Slump God, and Fredo Santana. These collaborations not only expanded Smokepurpp's reach but also solidified his status as a key player in the burgeoning SoundCloud rap scene.
Record Label Support
Ink Records, a division of 300 Entertainment, signed Smokepurpp in 2017, providing him with the resources and support needed to release "Deadstar." The label's backing was instrumental in pushing the album's promotion and distribution, ensuring it reached a global audience.
Through strategic marketing campaigns and collaborations, Ink Records helped Smokepurpp gain traction in the music industry. The label's backing allowed the young rapper to focus on his craft while they handled the business aspects, a winning combination that led to the album's success.
Critical Acclaim and Impact
"Deadstar" received widespread critical acclaim, with music publications praising Smokepurpp's unique sound and lyrics. The album peaked at number 47 on the US Billboard 200, solidifying Smokepurpp's place in the mainstream music scene.
The album's influence can be seen in the work of subsequent artists, with many citing "Deadstar" as an inspiration for their own music. Smokepurpp's unique aesthetic and sound have left an indelible mark on the hip hop landscape, paving the way for a new generation of rappers.
The Breakout Single: "Zip"
"Zip," the album's lead single, is a prime example of Smokepurpp's distinct sound. Produced by answeringIgnorance, the track showcases the rapper's signature ad-libs, Auto-Tune effects, and melodic flows.
The song's infectious hook and energetic beat make it an instant crowd-pleaser, while Smokepurpp's introspective lyrics delve into themes of drug use, depression, and the pressures of fame – topics that resonate with his primarily young, urban audience.
The Production Process
The production of "Zip" involved a collaborative effort between Smokepurpp and answeringIgnorance. The producer sent Smokepurpp instrumental beats via email, and Smokepurpp would record his verses and ad-libs over them. This process allowed Smokepurpp to experiment with different flows and melodies, resulting in the track's unique sound.
The recording process was streamlined and efficient, a testament to Smokepurpp's work ethic and desire to release new music. The simplicity of the production process allowed Smokepurpp to maintain creative control over his work, ensuring that "Zip" – and the rest of "Deadstar" – remained true to his artistic vision.
The Impact of "Zip"
"Zip" quickly became a fan favorite and was instrumental in popularizing Smokepurpp's unique sound. The track's success led to increased exposure for the artist, with "Zip" amassing millions of streams on various music platforms.
The song's impact can be seen in the work of other artists, with many incorporating Smokepurpp's signature ad-libs and melodic flows into their own music. "Zip" has become a staple of the SoundCloud rap scene, and its influence continues to shape the sound of modern hip hop.
As Smokepurpp continues to release new music, one can only imagine the impact he will have on the hip hop landscape. With his distinctive sound and unbounded creativity, he shows no signs of slowing down. Be sure to stay tuned for his upcoming projects and keep an eye on this rising star in the world of rap. Happy listening!