Rowan University, a distinguished institution known for its academic rigor and dedication to student success, takes pride in its brand. The institution's brand standards are not merely guidelines; they are the cornerstone of Rowan's visual identity, ensuring consistency and fostering recognition.
These standards, meticulously crafted, encapsulate Rowan's mission, values, and unique character, translating them into a cohesive, tangible brand identity that resonates with students, faculty, alumni, and the broader community.
The Rowan University Logo
The Rowan logo is the visual anchor of the university's brand. It features the institution's name in a distinctive font, accompanied by a stylized 'R'. The logo's simplicity and elegance embody the university's commitment to academic excellence and student-centeredness.
The logo should always be presented in the official colors of Rowan University: navy blue and gold. Variations of the logo, such as the Rowan logo with a shield or wordmark only, are available for specific uses, but consistency in the primary logo is key.
Logo Size and Placement
The logo should be sized appropriately based on the context. A minimum size of 1 inch (2.54 cm) in width is recommended for print materials, and 36 pixels for digital platforms. The logo should be placed with ample white space around it to maintain its visual hierarchy.
Proportions should also be respected. The width-to-height ratio should remain consistent at 19:4. Never stretch or distort the logo to fit a particular space.
Logo Variations and Alternatives
While the primary logo is the preferred version, variations are available for specific uses. The stacked logo is ideal for situations with limited horizontal space. The wordmark can be used when the Rowan 'R' needs to be emphasized or when the logo needs to be differentiated.
For athletic events and merchandise, the Rowan athletics logo may be used. This logo incorporates the Rowan 'R' with a sports theme, representing the university's commitment to intercollegiate athletics.
Color Palette and Typography
The Rowan University color palette and typography are as integral to the brand identity as the logo. They provide a consistent visual language that identifies Rowan across various touchpoints, from print materials to digital platforms.
Rowan's primary color palette consists of navy blue (PMS 289, HEX: 00304E), gold (PMS 871, HEX: F1C40F), and white. Black (HEX: 000000) and gray (HEX: 808080) are used as secondary colors. The typography includes Rowan, a custom font designed exclusively for the university, and Roboto, a sans-serif font used for headings and subheadings.
Color Usage
For maximum impact, colors should be used in the official Rowan palette. Navy blue should be used as the dominant color, with gold accents to add visual interest. Black and white can be used to balance the scheme, and gray can be used to create a subtle background for text.
For digital platforms, Web safe colors should be used. The HTML color codes provided in the previous section are for reference. When in doubt, consult the brand guidelines for approved color codes.
Typography
Tyf pine should be used as the primary font for body text, providing a modern, legible, and distinctive look. The font size should be a minimum of 11 points in print materials and 16 pixels in digital platforms to ensure readability.
Roboto should be used for headings and subheadings. The font size should increase and letter spacing should decrease with each level to create a clear hierarchy. The maximum number of levels is 6, with H1 being the largest and H6 the smallest.
Rowan University's brand standards are not just rules; they are tools designed to enhance the university's image, reflect its values, and promote its story. By adhering to these standards, we ensure that Rowan University remains a recognizable, respected, and consistent presence in the higher education landscape.