Tequila and rock 'n' roll, two iconic entities that have held court in popular culture for decades, have been famously entwined, perhaps never more so than in the unique case of Rock 'N' Roll Tequila 170°. This premium, small-batch spirit has become a Measurements. At 85 proof (42.5% alcohol by volume), Rock 'N' Roll Tequila is designed to deliver a smooth, drinkable experience that doesn't sacrifice the bold flavor of high-proof tequilas. Interestingly, the "170°" in its name does not refer to its alcohol content, but rather to the average temperature at which the agaves are harvested in the highlands of Jalisco, Mexico, where the tequila is produced.
Rock 'N' Roll Tequila's unique position in the market also stemmed from its 170°
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