In the fast-paced world of digital marketing, time is our most valuable resource. This is where social media post planners come into play, helping us manage, schedule, and optimize our content. However, not all post planners are created equal, each with its unique features and limitations. If you're considering alternatives to your current post planner, you're in the right place.
Hootsuite and Buffer are two of the most popular post planners, but they're not the only fish in the sea. Let's dive into some of their alternatives and explore the features that set them apart.
_shift
shift is an all-in-one workspace that combines multiple platforms into a single, streamlined interface. It's a unique alternative that offers more than just post planning.
shift integrates with a wide range of platforms, including Google Drive, Trello, and Asana, offering a centralized workspace that boosts productivity. Its post planner feature, 'Social', allows you to schedule posts across multiple platforms, engage with your audience, and even analyze your performance.
Chrome Extension
shift's Chrome extension allows you to schedule posts directly from any webpage, making it incredibly convenient for users who find content on-the-go.
It also integrates with other browser extensions, further expanding its functionality. For instance, you can use the Buffer extension to schedule posts and the shift extension to further analyze or engage with that post.
Team Collaboration
shift's collaborative features are a game-changer for teams. It allows multiple users to work together in real-time, leaving comments, sending messages, and sharing resources directly within the platform.
This fosters better communication and collaboration, ensuring everyone is on the same page and helping to avoid misunderstandings or miscommunications that can arise from using multiple platforms.
MeetEdgar
MeetEdgar is another robust alternative to Hootsuite and Buffer. It stands out with its innovative features designed to help users get the most out of their social media efforts.
One of MeetEdgar's standout features is its automated scheduling system. It organizes your content categories (like Blogs, Engage, etc.) and auto-schedules posts based on when your audience is most engaged.
Automated Schedule
This feature saves time and ensures your posts are always going out at optimal times. It also allows you to easily categorize your content, making it easier to manage and plan your social media strategy.
MeetEdgar's Variety Scheduler further enhances this by ensuring your content culturally diverse. It mixes up your post categories over time, helping to keep your audience's content diet varied and fresh.
Connect Categories
MeetEdgar's Connect feature allows you to share other users' content, improving your audience's experience and your own engagement. It also helps establish relationships with other users in your industry.
This feature is particularly useful for those who want to share thought-leadership content or source content from relevant industry influencers.
As explored, there's a wealth of alternatives to traditional post planners. From all-in-one workspaces like shift to automated scheduling and content curation like MeetEdgar, the market offers a broad range of options to suit unique needs.
When considering alternatives, it's crucial to evaluate each platform based on your specific needs and goals. Whether it's streamlined workflows, automated scheduling, or enhanced team collaboration, the right post planner can significantly boost your productivity, helping you to better engage with your audience and achieve your objectives.