Never Summer Demo Days are eagerly anticipated events in the snowboarding community, offering enthusiasts an unparalleled opportunity to test the latest snowboards straight from the manufacturer. Organized by Never Summer Industries, these demo days are not just about trying new gear; they're about fostering a sense of community and shared passion for the sport. Let's delve into what makes Never Summer Demo Days a must-attend event for snowboarders across the country.
Never Summer Industries, based in Denver, Colorado, has been designing and building snowboards since 1991. Their commitment to innovation, quality, and rider-driven design has led to a loyal following. The demo days are a tangible extension of this commitment, providing a hands-on experience with their entire lineup of snowboards.
What to Expect at Never Summer Demo Days
Never Summer Demo Days are held annually at select ski resorts across the country, timed perfectly with the winter season. The events are free and open to the public, making them accessible to both seasoned riders and those new to the sport.
Upon arrival, attendees find a bustling event space filled with tents from Never Summer and their partner brands. The atmosphere is electric, with a mix of excited riders, industry professionals, and the friendly faces of the Never Summer team.
Snowboard Testing
At the heart of every demo day is the opportunity to test Never Summer's snowboards. From the iconic Innension to the critically acclaimed West, every model is available for riders to demo in a real-world environment. This hands-on experience allows riders to compare boards, find the perfect fit, and make informed purchasing decisions.
Never Summer representatives are on hand to provide expert advice, helping riders understand the nuances of each board's design and performance. They encourage testers to ride multiple boards and offer guidance based on individual riding styles and needs.
Rider Festivities and Partnerships
Demo days are more than just a gear test; they're a celebration of the snowboarding community. Never Summer partners with various brands to create an event hub buzzing with activity. Brands like GNU, Lib Tech, Union Binding Company, Burton, and others set up shop to showcase their products, offering discounts and swag to demo day attendees.
Live music, giveaways, and raffles add to the festive atmosphere. Local snowboarding shops and organizations often participate, promoting community involvement and camaraderie. It's a gathering where riders can connect, share stories, and deepen their love for the sport.
The Benefits of Attending Never Summer Demo Days
Demo days offer a multitude of benefits that go beyond the thrill of testing new boards. Here are a few reasons why every snowboarder should attend one.
Firstly, demo days provide an unmatched ride-on experience. While online reviews and specs sheets are helpful, nothing beats the feeling of carving turns on a new board. Attending a demo day lets you experience firsthand how a board handles, making your decision to buy that much easier.
Industry Insights
Never Summer Demo Days offer a unique opportunity to connect with industry professionals. Representatives from Never Summer and their partner brands are eager to share their knowledge and passion for snowboarding. Engaging with these experts can provide valuable insights into the latest gear, trends, and tech.
Additionally, demo days are a networking opportunity. Meeting brands, shops, and other riders can open doors to new friendships, mentorships, and even sponsorships. The snowboarding community is about more than just riding; it's about the people, and demo days are a great place to grow your network.
The Demo Day Discount
Another perk of attending Never Summer Demo Days is the exclusive demo day discount. Participants receive a discount code for purchasing a board they tested at the event, often worth hundreds of dollars. This makes demo days not just an experience but also a way to save on your next board.
What's more, many partner brands offer demo day discounts as well. This means you can score deals on bindings, outerwear, accessories, and more. It's a great way to update your gear while supporting the brands that support the snowboarding community.
In summary, Never Summer Demo Days are not to be missed. They're an excellent opportunity to test new gear, connect with the community, and make informed decisions about your snowboarding setup. Whether you're a seasoned rider looking to upgrade or a new rider eager to find your first board, demo days offer a unique and invaluable experience. So, mark your calendar, gather your friends, and prepare to shred at the next Never Summer Demo Day. See you on the mountain!