Due East Big Medium: Your Ultimate Guide

The intersection of technology and art has always been an intriguing space, and Due East, founded by Eastern US-based entrepreneurs, has carved a unique niche within this realm, focusing on digital mediums. This NYC-based creative agency isn't just another digital shop; it's a collective of artists, strategists, and technologists who blend aesthetics with analytics to create impactful, engaging digital experiences.

Established in 2015, Due East has swiftly grown from a scrappy startup into a medium-sized agency, working with prominent brands like Microsoft, Google, and The New York Times. Their meteoric rise can be attributed to their relentless pursuit of innovative, user-centric designs that drive results. But what sets Due East apart, and what makes them a big medium in the digital landscape?

The Due East DNA

Understanding Due East's unique DNA starts with its name. 'Due East' refers to the direction of the sunrise, symbolizing new beginnings, fresh perspectives, and gratitude for each new day. This philosophy permeates their work, Their designs are not mere visualogs; they're stories thattress the journey of their clients and their audiences.

a woman standing next to a wooden fence on the beach at sunset with her hair blowing in the wind

The agency's approach is a blend of art and science. They combine data-driven insights with creative intuition to craft compelling narratives that engage users and drive meaningful results.

Data-Driven Creativity

Due East believes in the power of data to inform creative strategy. Their process begins with understanding the audience, analyzing user behavior, and identifying patterns that reveal untapped opportunities. This data-driven approach ensures that their creative outputs are not guesswork, but solutions tailored to specific pain points and preferences.

two story house plan with three levels and an open floor area in the front yard

an artist's rendering of a brick building with many windows and people crossing the street

a large white house with lots of windows and balconies on the second floor

For instance, in their work with Microsoft, Due East analyzed thousands of customer reviews to identify common issues and fuse them into a compelling narrative that drove product improvements and customer satisfaction.

Storytelling as a Tool

Storytelling is at the core of Due East's approach. They understand that users crave narratives, and great design is not just about aesthetics but about communicating a compelling story. Each project they undertake becomes a case study in effective storytelling.

They've applied this principle to create powerful internal communications for The New York Times, using data visualization to break down complex HR data into engaging, digestible stories that fostered employee understanding and delight.

an aerial view of a garden with seating areas and plants in the center, surrounded by greenery

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the floor plan for this modern house is very large and has two levels, with an open

a car is parked in front of a two story house

the floor plan for this house is very large and has three pools in front of it

this is an artist's rendering of a house in the country side with landscaping

Due East's Growth and Evolution

From a team of 5 to a medium-sized agency of 40, Due East's growth is a testament to their success. This growth hasn't been uniform, though. It's been a journey of evolution, where they've adapted their offerings to keep pace with changing digital trends and their clients' evolving needs.

Initially focusing solely on digital design and creative strategy, Due East has expanded its services to include branding, product design, and digital marketing. This evolution has been a response to clients seeking holistic solutions and a testament to Due East's agility and adaptability.

Expanding Services: Branding and Product Design

Due East's foray into branding began when clients wanted them to help define their brand before designing their digital presence. Today, Their branding services range from brand strategy and positioning to visual identity and messaging frameworks.

an aerial view of a house with swimming pool

two story house plans with open floor plan and large living area in the front, side and

a large white house with lots of windows and plants on the front porch, along with steps leading up to it

the floor plan for a house with two car garages and an attached parking lot

Similarly, their product design services began as an extension of their digital design work. Today, they work with startups and enterprises to design and prototype digital products that blend functionality with user delight.

Digital Marketing: Amplifying Impact

As Due East's clients started seeking help to launch and grow their digital brands, the agency expanded its services to include digital marketing. Their marketing strategies are as data-driven and story-centric as their creative work, focusing on SEO, content marketing, social media, and paid advertising.

For example, they helped a healthcare platform boost its user base through a targeted content marketing strategy that told authentic, relatable stories about mental health, driving organic traffic and conversions.

In the ever-evolving digital landscape, Due East continues to grow and adapt, always seeking to push the boundaries of digital design and meaningful engagement. As they look towards the horizon, you can be sure they'll continue to set the 'due east' standard for impactful, user-centric digital experiences.