Animated banner ads have, without a doubt, transformed the digital marketing landscape. Not only do they grab attention more effectively than static ads, but they also allow marketers to tell a story, convey a message, or demonstrate a product's features in a more engaging way. In this article, we'll delve into a variety of animated banner ads examples, discussing their styles, advantages, and best practices.
Kinetic Typography Ads
Kinetic typography ads use text as the central visual element, bringing it to life through animations like growing, shrinking, or moving in sync with the message. This style is perfect for evoking emotions and communicating a compelling story.
Style Евгения Журавлёва's Kinetic Typography Ads
Russian designer Евгения Журавлёва has mastered the art of kinetic typography in her animated banner ads. In her work for online retailer Lamoda, she uses vibrant colors and dynamic text transformations to create captivating and memorable visuals.
The KitKat 'Share Break' Campaign
KitKat's animated banner ads cleverly use kinetic typography to bring the phrase "Have a break, have a KitKat" to life. The letters of the tagline animate in an appetizing manner, transforming the words into bite-sized KitKat chunks, enticing viewers to indulge.
Interactive Banner Ads
Interactive banner ads engage users by inviting them to interact with the ad, providing a unique and memorable experience. Such ads often include features like rollovers, sliders, or mini-games.
IKEA's "Flagellation" Campaign
IKEA's animated banner ads for their "Flagellation" campaign featured an interactive flagellation machine. Users could manipulate the machine's levers to experience different combinations of torture, humorously highlighting the uncomfortable and convulsive nature of IKEA's instruction manuals.
Adidas' "Angry Birds birds eat my pants" Game
In this brilliant example, Adidas partnered with game developer Rovio to create an interactive banner ad that allowed users to play a mini-version of Angry Birds. The game seamlessly incorporated Adidas products, providing users with an engaging, brand-related experience.
Animatic GIF Banner Ads
Animatic GIF banner ads use multiple static images to create the illusion of motion, casting a spell on viewers with their mesmerizing yet simple effects. These ads are particularly effective due to their low file sizes, which ensure quick loading speeds and broad compatibility.
Airbnb's "Live There" Campaign
Airbnb's animatic GIF banner ads for the "Live There" campaign showcased the company's diverse accommodations through a series of enticing, stop-motion-style scenes. Each GIF showed a different Airbnb property, inviting viewers to imagine living there.
Tumblr's "Funvise" Campaign
Social network Tumblr created animatic GIF banner ads for its "Funvise" campaign, featuring playful animations that humorously illustrated the platform's various functionalities. The ads were short, fun, and communicated Tumblr's unique value effectively.
Animating banner ads offers a wealth of opportunities for engaging viewers and boosting click-throughs. Whether using kinetic typography, interaction, or animatic GIFs, it's clear that animated banner ads aren't just a nice to have, but a must-have in today's fast-paced digital world. So, are you ready to transform your banner ads and watch your click-through rates soar?
